As 2025 is coming to a close, there are so many milestones and memories Ayana Active is grateful to have experienced this year! Let’s take a look at all the momentum that shaped Ayana Active in 2025.

February & March- Planting the Seeds for Modest Fashion Week in Abu Dhabi 

This year started with big dreams, working towards an incredible milestone of attending Modest Fashion Week in Abu Dhabi. This meant finalizing all travel arrangements, organizing our brand booth, and curating every detail of our upcoming runway moment.  

April- Dreams Come True at Modest Fashion  Week 

April 2025 will forever mark an important milestone in the Ayana Active story. This was the month when vision transformed into reality as we stepped onto the global stage at Modest Fashion Week in Abu Dhabi. What followed was something we will never forget: 

• Our official runway debut

• A feature in Vogue Arabia

• The launch of Ayana Active Pre-Order to celebrate this momentum and allow the community first access to our new collection 

Ayana & Jenn at the White Milano Trade Show representing Ayana Active 

June- International Impact at White Milano Trade Show 

In June, Ayana Active attended the White Milano Trade Show in Milan, Italy, representing the brand amongst other global innovators in the fashion industry. This was an important part of our journey as we created meaningful relationships and showcased the brand to the European market. 

July- Dedication to Progress & Production

In July, we focused on our goal of improving manufacturing, and by doing so, we were able to send out all our tags and labels to our manufacturers, which put us one step closer to finalizing our first large-scale production run. 

We also completed our lifestyle photo shoot, which captured the essence of an Ayana Active Woman who is strong, confident, and modest, which going forward these images became the visual foundation of the brand. 

November & December  - Preparing for Fulfillment 

Improving our fulfillment is a priority for us in the upcoming year, but we have already started working towards making it possible. In November, we prepared the atelier for fulfillment and inventory, setting up the systems and space needed to deliver Ayana Active pieces directly into the hands of our community.

Looking Ahead 

Ayana Active is so beyond grateful for each and every person in our community who makes all of these milestones possible. 2025 was a year full of growth and unforgettable memories.  As we move into 2026, we are filled with gratitude and excitement for the new possibilities and the continued commitment to creating modest sportswear that empowers confidence, modesty, movement, and wellness! Thank you for being a part of this journey, and Happy New Year! 

Follow @AyanaActive on social media for exciting updates throughout 2026!