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Rent, Wear, Return: Is This the Future of Fashion?

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The rise of rental fashion is transforming the way people think about clothing consumption. With increasing awareness of fashion’s environmental impact, renting clothes offers a promising alternative to fast fashion. As we discussed in last week’s journal, platforms...

The Rise of Thrifting, Upcycling and Renting

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As sustainability becomes a priority for many consumers, the fashion industry is witnessing a shift in spending habits. Thrifting, upcycling and renting clothing are not only reducing waste but also transforming how people approach their wardrobes. Consumers, particularly...

The Reality of Wages in the Fashion Industry

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The fashion industry, a multi-billion-dollar global enterprise, relies on a vast workforce, many of whom work in low-wage environments. Despite its glamorous image, wages for garment workers remain alarmingly low, particularly in developing countries. Garment workers often earn...

The Science Behind Clothing and Mood

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You know that feeling when you put on an outfit and instantly feel more confident? That’s not just in your head—there’s actual psychology behind it. What we wear influences our mood, how we see ourselves, and even how...

The Responsibility of Future Fashion Leaders

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During my recent lecture at The Fashion Institute of Technology, I engaging with a group of Fashion History students. Our discussion touched on socio-cultural issues related to inclusivity, cultural appropriation, and representation in fashion. One of the topics...

Social Media Influencers Lead Fashion Marketing

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In today’s digital age, social media has revolutionized the way fashion brands connect with consumers. Platforms like Instagram, TikTok, and Pinterest have transformed from casual sharing spaces into powerful marketing tools, with influencers playing a central role in...

The Influence of Celebrity Culture on Fashion

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Celebrity culture  has long played a pivotal role in shaping global fashion trends. From Hollywood legends to social media influencers, celebrities have the power to define what is considered stylish, often blurring the lines between personal expression and...