As the year comes to a close, we want to share an important update on changes that have impacted the fashion industry as a whole. Earlier this year, new tariff policies were introduced that affected imports from several...

Photo credit: 4Sustainability  Can you imagine a world in which you scan a garment and are able to see its whole life story? Maybe this seems a bit out of the ordinary today, but it may not be...

Yesterday, Ayana Active enjoyed celebrating a very special day.  Every year, on November 13th, is World Kindness Day, a global day to spotlight kindness in everyday life. This monumental day was launched in 1998 by the World Kindness...

As my internship with Ayana Active comes to a close, I’ve been reflecting on the journey that brought me here and the incredible people I’ve met along the way. I first encountered Ayana and her brand in fall...

Fashion has always had a starring role in film and television, but a select few productions have shaped real-world style in unforgettable ways. These shows and movies didn’t just entertain. They sparked trends, launched designers into the spotlight,...

Fashion, like history, has a habit of repeating itself. One of the most enduring theories in the industry is the “20-Year Rule,” which suggests that popular styles tend to resurface two decades after their initial heyday. This cyclical...

The rise of rental fashion is transforming the way people think about clothing consumption. With increasing awareness of fashion’s environmental impact, renting clothes offers a promising alternative to fast fashion. As we discussed in last week’s journal, platforms...