Why do people pay thousands for a handbag when a $100 version serves the same function? The answer lies not in utility, but in psychology. Luxury branding taps into deep emotional and social drivers. Designer labels often serve...

Attending the White Milano Trade Show in Milan was a huge milestone for Ayana Active. It was a show dedicated entirely to trade (no fashion runways or extravagant displays) just a focused opportunity to present our brand to retail...

What are you really paying for when you choose ethical fashion? Many assume high price tags mean inflated markups or luxury for luxury’s sake. But in the world of slow fashion, cost reflects something far more meaningful. It’s...

Juneteenth reminds us that freedom was never given. It was fought for, longed for, prayed for, and finally seized. And yet, even after the chains were broken, there remained other systems designed to wear us down mentally, emotionally,...

As inflation continues to impact the economy, consumer shopping behavior in the fashion industry has undergone significant shifts. Rising prices have forced shoppers to rethink their spending habits, prioritizing affordability, quality, and sustainability. Key Drivers of Consumer Shopping...

Climate change is profoundly impacting the fashion industry, disrupting cotton production, destabilizing supply chains, and threatening the livelihoods of millions of workers. Cotton, a cornerstone of global textiles, is particularly vulnerable to climate variability. Extreme heat, droughts, and...

In today’s interconnected world, fashion trends can cross borders with astonishing speed, a phenomenon driven by the globalization of fashion. This process involves the spread of styles, ideas, and products from one region to another, largely facilitated by...