Skip to content



by Lea Codispot 12 Jan 2024 3 Comments
Founder Ayana Ife & Angelo Valletta, President/Chief Operating Officer at Ben Franklin Technology Partners NEP

Founder Ayana Ife with Angelo Valletta, President and CEO of Ben Franklin Technology Partners of NEP.

Finding an investor for your business can be a daunting task, but it's a crucial step on the path to growth and success. At Ayana Active, our journey to secure an investment wasn't a quick or easy one, but it was filled with valuable lessons and opportunities for advancement. Here's a glimpse into our experience and some insights into how we made it happen. 

The first step in finding an investor is understanding what type of investment you're looking for and what you're willing to give up in exchange for funding. Whether it's crowdfunding, grant, equity, loan etc. knowing your financial goals is essential.

For Ayana, the journey wasn't overnight. It involved building relationships within the local community in Danville Pennsylvania and surrounding cities, attending community events, and becoming comfortable in uncomfortable situations. As a creative person by trade, Ayana had to step outside her comfort zone to discuss target research, projections, timelines, and financial forecasts. It was a foreign concept to her, but she knew it was essential for her brand's growth.

Through relationships made among community members, Ayana learned how to pitch to diverse audiences and accept rejection as redirection rather than a stopping point. She continued seeking help, redefining her strategies and keeping her dream alive.

Above all, Ayana's unwavering belief in herself and her brand played a pivotal role in attracting her first investor Ben Franklin Technology Partners of Northeastern Pennsylvania. She sold them on her founding mission and vision before ever trying to sell them on the brand itself. It's a testament to the power of persistence and determination.

In the world of business and investment, challenges are part of the journey. Ayana Active's story reminds us that with the right mindset, community support, and a commitment to growth and sustainability, you can overcome obstacles and turn your vision into a reality. A special thank you to our very first investor for backing us. If you would like more details about the pitching and 'getting funded' process, comment below and let us know.  

Stay tuned for more exciting updates from Ayana Active as we continue to redefine the boundaries of fashion, sustainability, and empowerment. Follow us on Instagram @ayanaactive.

Prev Post
Next Post


12 Jan 2024 Zahrah Q

For a while now my motto has been ‘Get comfortable being uncomfortable.’ It’s all about growth and positive change. Discomfort is where a lot of necessary change happens in life. Glad to see AA has the same outlook for success!

12 Jan 2024 Emma

I am glad you never gave up! It takes time and patience to achieve your dreams, you have made it so far and I can’t wait to see where you go next. 😊

12 Jan 2024 Emma

I am glad you never gave up! It takes time and patience to achieve your dreams, you have made it so far and I can’t wait to see where you go next. 😊

Leave a comment

All blog comments are checked prior to publishing

Thanks for subscribing!

This email has been registered!

Shop the look

Choose Options

Edit Option
Back In Stock Notification
Product SKUDescription Collection Availability Product Type Other Details
Terms & Conditions
What is Lorem Ipsum? Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. Why do we use it? It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).
this is just a warning
Shopping Cart
0 items