Founder Ayana Ife with Angelo Valletta, President and CEO of Ben Franklin Technology Partners of NEP.

Finding an investor for your business can be a daunting task, but it's a crucial step on the path to growth and success. At Ayana Active, our journey to secure an investment wasn't a quick or easy one, but it was filled with valuable lessons and opportunities for advancement. Here's a glimpse into our experience and some insights into how we made it happen. 

The first step in finding an investor is understanding what type of investment you're looking for and what you're willing to give up in exchange for funding. Whether it's crowdfunding, grant, equity, loan etc. knowing your financial goals is essential.

For Ayana, the journey wasn't overnight. It involved building relationships within the local community in Danville Pennsylvania and surrounding cities, attending community events, and becoming comfortable in uncomfortable situations. As a creative person by trade, Ayana had to step outside her comfort zone to discuss target research, projections, timelines, and financial forecasts. It was a foreign concept to her, but she knew it was essential for her brand's growth.

Through relationships made among community members, Ayana learned how to pitch to diverse audiences and accept rejection as redirection rather than a stopping point. She continued seeking help, redefining her strategies and keeping her dream alive.

Above all, Ayana's unwavering belief in herself and her brand played a pivotal role in attracting her first investor Ben Franklin Technology Partners of Northeastern Pennsylvania. She sold them on her founding mission and vision before ever trying to sell them on the brand itself. It's a testament to the power of persistence and determination.

In the world of business and investment, challenges are part of the journey. Ayana Active's story reminds us that with the right mindset, community support, and a commitment to growth and sustainability, you can overcome obstacles and turn your vision into a reality. A special thank you to our very first investor for backing us. If you would like more details about the pitching and 'getting funded' process, comment below and let us know.  

Stay tuned for more exciting updates from Ayana Active as we continue to redefine the boundaries of fashion, sustainability, and empowerment. Follow us on Instagram @ayanaactive.