How Ideas Turn to Clothing at Ayana Active: The Design Process
Embarking on the design process for Ayana Active is a meticulous journey that begins with inspiration far before anything is cut, sewn, or stitched. Ayana Ife shares insights into the brand’s creative process that shapes the chic, performance-driven activewear:
1. Seeking Inspiration Everywhere
Inspiration knows no bounds and can strike at any moment. Whether riding a bike, relaxing in the quiet of the night, or taking a leisurely beach stroll, Ayana always has a means to capture those flashes of creativity—a book in her pocket or phone to take a photo.
2. Problem Solving
Ayana identifies challenges and transforms them into opportunities. Addressing the underserved market of modest fashion, she navigates the complex task of creating activewear that seamlessly blends performance, style, and modesty.
3. Emotional Connection
Before a single stitch is made, Ayana envisions how she wants the wearer to feel in each garment. The goal is to evoke emotions of excitement, comfort, warmth, confidence, and the eagerness to engage in activities that promote well-being.
4. Setting the Collection's Tone
Ayana delves into societal trends and vibes, ensuring that her designs resonate with the current cultural landscape. This involves a thoughtful consideration of colors, styles, and elements that make sense for people in the present moment.
5. Color Palette Inspiration
Nature serves as a vibrant palette, with colors drawn from sunsets, flowers, and the overall environment. Pop culture and societal shifts, such as the impact of COVID-19, influence color choices. Ayana observes the need for uplifting hues and grounded tones to reflect the collective societal mood.
6. Sketching Process
The design journey unfolds with flat sketches, focusing on small design details rather than the entire piece at once. Different color combinations are explored before the full sketch emerges, ensuring a harmonious and visually appealing ensemble.
7. Prototyping in 3D
Bringing the sketches to life involves the crucial step of prototyping. Ayana transforms her designs into 3D forms, ensuring that each piece aligns with her vision and meets the standards of performance, comfort, and style.
Ayana Active's design process is a blend of intuition, problem-solving, and a keen understanding of societal nuances. From capturing inspiration to finalizing prototypes, each step is a testament to Ayana's commitment to crafting activewear that transcends fashion and embodies a lifestyle.
Stay tuned for more exciting updates from Ayana Active as we continue to redefine the boundaries of fashion, sustainability, and empowerment. Follow us on Instagram @ayanaactive.