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How Ideas Turn to Clothing at Ayana Active: The Design Process

by Lea Codispot 18 Jan 2024 3 Comments
How Ideas Turn to Clothing at Ayana Active: The Design Process

Embarking on the design process for Ayana Active is a meticulous journey that begins with inspiration far before anything is cut, sewn, or stitched. Ayana Ife shares insights into the brand’s creative process that shapes the chic, performance-driven activewear:

     1. Seeking Inspiration Everywhere

Inspiration knows no bounds and can strike at any moment. Whether riding a bike, relaxing in the quiet of the night, or taking a leisurely beach stroll, Ayana always has a means to capture those flashes of creativity—a book in her pocket or phone to take a photo.

      2. Problem Solving

Ayana identifies challenges and transforms them into opportunities. Addressing the underserved market of modest fashion, she navigates the complex task of creating activewear that seamlessly blends performance, style, and modesty. 

     3. Emotional Connection

Before a single stitch is made, Ayana envisions how she wants the wearer to feel in each garment. The goal is to evoke emotions of excitement, comfort, warmth, confidence, and the eagerness to engage in activities that promote well-being.

     4. Setting the Collection's Tone

Ayana delves into societal trends and vibes, ensuring that her designs resonate with the current cultural landscape. This involves a thoughtful consideration of colors, styles, and elements that make sense for people in the present moment.

     5. Color Palette Inspiration

Nature serves as a vibrant palette, with colors drawn from sunsets, flowers, and the overall environment. Pop culture and societal shifts, such as the impact of COVID-19, influence color choices. Ayana observes the need for uplifting hues and grounded tones to reflect the collective societal mood.

     6. Sketching Process

The design journey unfolds with flat sketches, focusing on small design details rather than the entire piece at once. Different color combinations are explored before the full sketch emerges, ensuring a harmonious and visually appealing ensemble.

     7. Prototyping in 3D

Bringing the sketches to life involves the crucial step of prototyping. Ayana transforms her designs into 3D forms, ensuring that each piece aligns with her vision and meets the standards of performance, comfort, and style.

Ayana Active's design process is a blend of intuition, problem-solving, and a keen understanding of societal nuances. From capturing inspiration to finalizing prototypes, each step is a testament to Ayana's commitment to crafting activewear that transcends fashion and embodies a lifestyle.

Stay tuned for more exciting updates from Ayana Active as we continue to redefine the boundaries of fashion, sustainability, and empowerment. Follow us on Instagram @ayanaactive.

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01 Mar 2024 Winston

Winston here from Iowa. I’m always watching to see what newer sites are going up and I just wanted to see if you would like an extra hand with getting some targeted traffic, create videos/images/adcopy, remove negative listings, the list goes on. I’ll even shoulder 90% of the costs, dedicating my time and tools that I’ve created myself and bought over the years. I’ve been doing this for over 22 years, helped thousands of people and have loved every minute of it.

There’s virtually no cost on my end to do any of this for you except for my time starting at 99 a month. I don’t mean to impose; I was just curious if I could lend a hand.

Brief history, I’ve been working from home for a couple decades now and I love helping others. I’m married, have three girls and if I can provide for them by helping you and giving back by using the tools and knowledge I’ve built and learned over the years, I can’t think of a better win-win.

It amazes me that no one else is helping others quite like I do and I’d love to show you how I can help out. So, if you need any extra help in any way, please let me know either way as I value your time and don’t want to pester you.

PS – If I didn’t mention something you might need help with just ask, I only mentioned a handful of things to keep this brief :-)

All the best,

Cell – 1-319-435-1790‬
My Site (w/Live Chat) –

19 Jan 2024 M.R.

The part that intrigued me the most was reading about the color palettes being inspired by nature. I can see that sustainably and love of nature is something close to your heart. I love that you’re giving us a look behind the scenes as we wait for the collection to drop. I am beyond excited! 😊

19 Jan 2024 Amelia Mahiyudin

Have been, and will be, a long time fan of Ms. Ayana. She is an AMAZING designer! Her work is impeccable eventhough she WASN’T able to take measurements of her client (me) face to face. The dress that she made me has garnered soo many compliments and i feel gorgeous EVERY SINGLE time i put it on.
I cannot wait to see more from Ayana!

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