In the competitive landscape of the fashion industry, establishing a strong brand identity is crucial for differentiation and building customer loyalty. A well-defined brand identity communicates your brand's values, aesthetics, and mission, resonating with your target audience. Here...

The fashion industry thrives on creativity and innovation, yet it faces significant challenges in protecting intellectual property (IP). Fast fashion brands often replicate designs from independent designers, raising concerns about IP rights and the mechanisms available to safeguard...

      Modest Fashion Week was more than just a showcase—it was a declaration of purpose. As Ayana Active prepared to launch, we sought not just visibility, but a platform that aligned with our mission: to empower...

At Ayana Active, we believe activewear should be as dynamic as the women who wear it. Our clothing is thoughtfully designed to empower women of all shapes, sizes, and lifestyles—not just during workouts, but throughout their entire day....

Your workout just got a pep-talk. It’s finally here! Pep-Talk, our debut collection of modest activewear, is available for pre-order now on our website. We are writing to you this week to share everything you need to know...

We are thrilled to be in the midst of our pre-order planning as we gear up for the official launch of Ayana Active this month! The energy is high, the excitement is real, and we want YOU to...

We’re proud to announce that Ayana Active is officially headed to Modest Fashion Week in Abu Dhabi, and we’re bringing the full experience with us. From the runway to the showroom floor to a powerful panel conversation, this...