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Social Media Influencers Lead Fashion Marketing

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In today’s digital age, social media has revolutionized the way fashion brands connect with consumers. Platforms like Instagram, TikTok, and Pinterest have transformed from casual sharing spaces into powerful marketing tools, with influencers playing a central role in...

The Influence of Celebrity Culture on Fashion

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Celebrity culture  has long played a pivotal role in shaping global fashion trends. From Hollywood legends to social media influencers, celebrities have the power to define what is considered stylish, often blurring the lines between personal expression and...

Can Tariffs Change the Fashion Industry?

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Let's talk about the recent executive orders signed by President Trump which impose significant tariffs on imports from China, Mexico and Canada, directly affecting the fashion industry. These measures include a 25% tariff on Mexican and Canadian goods...

DEI Backlash & Minority Brands

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If you’ve been following DEI (Diversity, Equity, and Inclusion) practices in the United States over the past few years, you may feel a bit of whiplash. In 2020, the civil rights landscape transformed in response to the Black...

Predicting and Adapting to Fashion Trends

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At Ayana Active, we believe that clothing has the power to boost self confidence. What we wear tells an important story about who we are. And with the right pieces you will always feel an uplifting boost of...

Simple Ways to Fix Fashion Mistakes

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In this age, fashion is changing rapidly and it is easy to become caught up in the latest trend or attempt to copy the newest influencer’s style. That being said, not every trend is for everyone. Fashion errors...

Fashion Mistakes to Avoid

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Fashion is an essential part of self-expression, but even the most stylish individuals can fall into common traps. The new year presents the perfect opportunity to start fresh with fashion and we are here to help. Let’s discuss...