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New Year, New Goals: Setting Intentions and Resolutions for Success

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The New Year is synonymous with fresh starts. For many, that means making resolutions. This tradition rooted in self-improvement offers an opportunity to set goals and create a better version of ourselves. But what separates successful resolutions from...

Embracing the New Year: Letting Go

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The new year is a time for reflection, renewal and the opportunity to start fresh. One powerful way to embrace this transition is through a letting go ceremony—a symbolic ritual that allows you to release emotional burdens, negative...

The Biggest Fashion Trends of 2024

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2024 has seen a resurgence of nostalgic yet bold fashion, with trends reflecting both individuality and experimentation. Sheer fabrics took center stage, with designers like Chanel and Carolina Herrera blending traditional office attire with transparent layers. On the...

What's on Trend for Black Friday?

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Over the years, Black Friday has become a cornerstone of the retail calendar, with clothing and accessories consistently among the most sought-after categories. In 2023, 82.7% of female shoppers and 70.3% of male shoppers purchased clothing and accessories,...

Refreshing your Seasonal Wardrobe

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Transitioning your wardrobe between seasons can be done fashionably and sustainably by focusing on versatile, quality pieces and layering strategies. First, evaluate your current wardrobe to identify items that work well across multiple seasons. Layering is essential; pieces...

Diversity and Inclusion Across Ages, Cultures and Campaigns

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The fashion industry is increasingly embracing diversity, moving beyond traditional beauty standards to represent people of different ages, cultures, and backgrounds. Representation of Different Ages In recent years, the industry has begun celebrating age diversity. Brands like Dior,...

A New Era of Fashion Representation

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Diversity and inclusion have become key values in the fashion industry, challenging old beauty standards and promoting representation for all. At Ayana Active, we have inherited those values and created an activewear line that is comfortable, stylish and...