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What is Sustainability?

by Lea Codispot 08 Feb 2024 3 Comments
What is Sustainability?

“Sustainability” is often a buzz word that we read in the news, on social media, and when considering what products to buy at a store. But what does it actually mean? What does it mean for a company to be sustainable? 

Sustainability can be defined as, “the avoidance of the depletion of natural resources in order to maintain an ecological balance.” In other words, using natural resources responsibly today, so they are available for future generations tomorrow. Sustainability has been widely adopted as a practice in accordance with three societal pillars: People, Profit, and the Planet. 

People - Social Impact: 

At the core of this pillar is a dedication to people - respecting human rights, upholding labor laws, and combating corruption. Being socially sustainable means prohibiting discrimination based on race, gender, religion or status. It ensures fair wages and safe working conditions, and fosters an ethical and transparent business environment. At Ayana Active, we have adopted this pillar in many ways. Our business is structured around creating products for every woman, regardless of size, race, or religion. We do not partner with any manufacturers without seeing the facility and its working conditions, ensuring that we are never supporting an environment that leaves people subject to unfair practices. 

Profit - Economic Impact:

The economic aspect of sustainability revolves around quality production and resource/cost management. This means creating and distributing goods and services that elevate living standards where they are delivered. Sustainable profit growth is intrinsically tied to responsible resource management, ensuring a balance between economic prosperity and environmental responsibility. For Ayana Active, ensuring economic sustainability is rooted in our commitment to produce clothing with as little waste as possible. From fabric to time, we are committed to saving resources and reducing waste. By producing our clothing in the United States, we help create fair trade jobs within our communities. 

Planet - Environmental Impact:

There cannot be sustainability without environmental impact. The planet pillar involves embracing renewable energy resources such as solar, wind, or hydroelectric power. Businesses are called to actively reduce water and energy consumption, creating room for renewable energy, clean technology, and overall resource efficiency. This commitment extends across Ayana Active’s entire production process. From the moment we begin constructing a pattern, we are striving to produce as little waste as possible. We have adopted more efficient practices that reduce transportation of goods to and from manufacturing, reducing our carbon footprint. Additionally, we are moving towards a design process including 3D technology, that will increase efficiency and reduce fabric and paper waste even further.  

In essence, Ayana Active views sustainability as an ongoing journey. We're implementing a flexible system that evolves with time, driven by a commitment to learning, growing, and staying at the forefront of developments in the textile and apparel manufacturing industries. Our aim is not just to meet but to exceed sustainability standards, contributing to a healthier planet, society, and economic ecosystem. 

Stay tuned for more exciting updates from Ayana Active as we continue to redefine the boundaries of fashion, sustainability, and empowerment. Follow us on Instagram @ayanaactive.

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09 Feb 2024 Emma

I love that you touched on safe working conditions and human rights! We can be fashion forward and respect our planet and the people on it. 🌎💚👗

09 Feb 2024 Emma

I love that you touched on safe working conditions and human rights! We can be fashion forward and respect our planet and the people on it. 🌎💚👗

09 Feb 2024 Maria

I’ve worked in the field of sustainability for the last few years and it’s opened my eyes to how few businesses care about the planet. I’m so happy to see that Ayana has taken the time to create a business that is good for people AND the world. I’m so happy to know that my money is going towards someone that shares my values.

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