Sustainable Stitches: Ayana Active's Three Pillars of Eco-Friendliness
At Ayana Active, our commitment to eco-friendliness revolves around three core initiatives:
Made in USA:
Ayana Active proudly manufactures activewear in the USA, minimizing carbon emissions associated with overseas travel. Fair treatment for employees is assured by working with US factories that uphold ethical production standards. Personal visits to factories instill confidence in working conditions and processes, solidifying our commitment to sustainable and socially responsible production.
The brand’s commitment to producing in the USA has been a long standing goal, underscored by the founder’s exposure to the pride of Italian brands in producing on their own land during her studies in Italy. Long term, Ayana Active hopes to become an export company as the brand grows.
Pre-Order Campaigns:
The proactive approach to fashion is further evident through the brand’s pre-order campaigns. By gauging customer interest before production, waste is minimized and it becomes more feasible to tailor output to actual demand. This not only prevents overproduction but also introduces an element of scarcity, heightening the desirability of the products.
3D Design Technology:
Embracing innovation, Ayana Active will be utilizing advanced 3D design technology to transform the design process sustainably. This approach significantly reduces waste in the prototyping stage, eliminating the need for excessive materials like specialty pattern paper and fabric. The technology facilitates efficient and precise design creation, reducing both time and environmental impact.
In summary, these three pillars—Made in USA, Pre Order Campaigns, and 3D Design Technology—constitute Ayana Active's eco-friendly triad. Through these initiatives, we not only craft stylish activewear but also set a benchmark for sustainable practices in the fashion industry.
Stay tuned for more exciting updates from Ayana Active as we continue to redefine the boundaries of fashion, sustainability, and empowerment. Follow us on Instagram @ayanaactive.
1 comment
Great points ! Nothing like in house production to keep waste down 🫶🏼