The fashion industry is undergoing a significant transformation as brands increasingly prioritize ethics and integrity. This shift is driven by growing consumer demand for transparency, sustainability and fair labor practices. Brands like Ayana Active are leading the charge in hopes that ethical standards will soon become a universal benchmark across the industry.

Various countries are implementing regulations to ensure fashion companies adhere to sustainable and humane practices. For instance, the UK Modern Slavery Act requires companies to disclose efforts to eliminate slavery and human trafficking from their supply chains​. Similarly, the European Union's Circular Economy Action Plan aims to make sustainable products the norm and reduce waste across the industry. These regulations encourage brands to adopt more ethical practices, setting a precedent that could lead to a global standard.

The trend towards global ethical standards is not without challenges. Different countries have varying regulations, making it difficult for brands to maintain consistency. However, the movement towards a unified global standard is gaining momentum. International collaborations and agreements, like the Bangladesh Accord on Fire and Building Safety, highlight efforts to create safer and fairer working conditions worldwide​​. The Accord aims to develop a global standard for factory inspections, remediation efforts and increased safety training to manufacturers. 

Ayana Active recognizes the importance of these developments and integrates integrity into every aspect of the brand. By focusing on ethical sourcing, fair labor practices and sustainability we hope to set an example for others in the industry and uphold our ethical responsibility to our customers. Ayana Active believes that such practices not only enhance their reputation but also contribute to a healthier planet and fairer society.

Stay tuned for more exciting updates from Ayana Active as we continue to redefine the boundaries of fashion, sustainability, and empowerment. Follow us on Instagram @ayanaactive.