Discovering the Perfect Fit: Ayana Active's Model Search
At Ayana Active, our commitment to diversity and inclusivity goes beyond our clothing—it extends to the faces representing our brand. Wondering how we find the perfect models that embody the spirit of Ayana Active? It is a meticulous process that ensures our community feels seen and celebrated.
Our search begins by reaching out on social media, calling for models who reflect the diverse tapestry of our community. We're specific about size, height, ethnicity, and age, aiming to showcase a diverse range of women. These categories are crucial, as we want our models to resonate with the women we serve as consumers of the brand.
But it is not just about meeting certain criteria. We are on the lookout for women living lifestyles that align with Ayana Active. They do not by any means need to be athletes but should be multifaceted individuals, like students balancing classes and part-time jobs, or women balancing a career and motherhood. We want to help women who are seeking versatile outfits in their active and busy lives, and that is who we seek out.
Our brand embraces women from all walks of life—be it a mayor, a healthcare worker, or a performer. We are looking for a connection in women that extends past their ability to confidently model the clothing. Ayana Active seeks out individuals whose stories align with our ethos of work-life balance, modest fashion, and the pursuit of a more active and empowered lifestyle.
Current Ayana Active model Jennifer Becker shared a bit about her journey to Ayana Active and her feelings towards the brand:
“A friend of mine had shared Ayana Active’s Facebook post. They were seeking a plus-size fit model and as a new runner who had a new found love of activewear, I became curious. After doing a little research and learning about the company and what a fit model does, I decided to go way out of my comfort zone and apply for the position. As I watched Ayana’s designs come to fruition, I fell in love with the comfort and style of the Pep Talk Line as well as the mission and values of Ayana Active. I’m so glad that my friend shared that FB post!
I feel so passionate about this brand because I know how much the Pep Talk line has changed my own level of confidence and I can’t wait for the women of the world to experience the same feeling that I do every time I put it on.”
1 comment