Over the years, Black Friday has become a cornerstone of the retail calendar, with clothing and accessories consistently among the most sought-after categories. In 2023, 82.7% of female shoppers and 70.3% of male shoppers purchased clothing and accessories,...

Transitioning your wardrobe between seasons can be done fashionably and sustainably by focusing on versatile, quality pieces and layering strategies. First, evaluate your current wardrobe to identify items that work well across multiple seasons. Layering is essential; pieces...

The fashion industry is increasingly embracing diversity, moving beyond traditional beauty standards to represent people of different ages, cultures, and backgrounds. Representation of Different Ages In recent years, the industry has begun celebrating age diversity. Brands like Dior,...

Diversity and inclusion have become key values in the fashion industry, challenging old beauty standards and promoting representation for all. At Ayana Active, we have inherited those values and created an activewear line that is comfortable, stylish and...

Digital fashion shows have emerged as a revolutionary concept, allowing designers to present their collections in a fully virtual space. While this new format has gained popularity, especially during the pandemic, it comes with both benefits and drawbacks...

As technology continues to reshape the fashion industry, new innovations are blending style with functionality, transparency and sustainability. The future of fashion goes far beyond aesthetics, integrating cutting-edge tech to enhance the consumer experience and foster responsible production....

The fashion industry has always been at the forefront of creativity, but with advancements in technology, it is undergoing a dramatic transformation. From the production of clothing to the way it is marketed and sold, innovation is reshaping...