Color theory, in its essence, is a framework that explains how colors affect us emotionally and visually. It helps us understand how colors work together and the messages they convey in art and design. At Ayana Active, we've embraced this powerful concept to create our "Pep Talk" line, featuring Blaze and Mysterious Mauve. These colors are more than just aesthetic choices; they are carefully selected to uplift and inspire.

Introducing Blaze and Mysterious Mauve

Blaze: An electric coral, Blaze is dynamic and energetic. This color radiates confidence and boldness, embodying a fun-loving and spirited attitude. Wearing Blaze makes one feel lively, motivated and ready to tackle challenges head-on. This vibrant hue symbolizes accountability and personal responsibility, making it ideal for women determined to achieve their goals. Its versatility and fresh appeal complement a wide range of skin tones, broadening its appeal.

Mysterious Mauve: A muted purple with gray undertones, Mysterious Mauve conveys sophistication and tranquility. The gray undertones add depth and a touch of mystery, promoting a sense of inner peace and self-acceptance. This color embodies reserved, comfortable self-confidence, combining softness and strength. It evokes feelings of calmness, sophistication and quiet strength, supporting mental well-being by promoting a tranquil and composed state of mind.

The "Pep Talk" line is more than just a fashion statement; it’s a response to the challenges brought on by the COVID-19 pandemic. The chosen colors aim to lift spirits and inspire enthusiasm, combating feelings of isolation and low morale. 

While Blaze injects energy and vigor, Mysterious Mauve offers a grounding element of peace and stability. The “Pep Talk” line offers a total of seven colors, each chosen to invoke a unique feeling. By carefully selecting this range of colors, Ayana Active hopes every woman can find the energy, peace or inspiration they need in our pieces. Which colors speak to you?

Stay tuned for more exciting updates from Ayana Active as we continue to redefine the boundaries of fashion, sustainability, and empowerment. Follow us on Instagram @ayanaactive.