Activewear serves a diverse array of purposes, from supporting intense workouts to providing comfort for moms on the go. The rise of athleisure, now acceptable in many workplaces, further expands its utility. The COVID-19 pandemic has notably accelerated the demand for activewear with skyrocketing sales. In the United States alone, activewear sales surged by a remarkable 17% in 2020 compared to the previous year, as reported by The NPD Group.

The global activewear market is projected to continue its upward trajectory. A report by Grand View Research forecasts the activewear market to reach $547.7 billion by 2028, driven by factors such as increasing health awareness and the rise of e-commerce platforms.

Despite this surge, research indicates a gap in the market for modest activewear options. Many consumers seeking modest activewear, defined by its coverage while maintaining style and functionality, struggle to find suitable garments. According to a study by Mintel, a market intelligence agency, only 9% of activewear consumers feel that there are enough options available for modest activewear. 

As activewear continues to evolve to meet the diverse needs of consumers, addressing the demand for modest activewear presents an opportunity for brands to tap into an underserved market segment and foster greater inclusivity within the industry. Ayana Active is doing just that, creating fashionable, trendy, and modern modest activewear. By providing stylish solutions, empowering confidence, and promoting inclusion, Ayana Active is paving the way for a more diverse and inclusive fashion landscape. 

Stay tuned for more exciting updates from Ayana Active as we continue to redefine the boundaries of fashion, sustainability, and empowerment. Follow us on Instagram @ayanaactive.