Climate change is profoundly impacting the fashion industry, disrupting cotton production, destabilizing supply chains, and threatening the livelihoods of millions of workers. Cotton, a cornerstone of global textiles, is particularly vulnerable to climate variability. Extreme heat, droughts, and...

In today’s interconnected world, fashion trends can cross borders with astonishing speed, a phenomenon driven by the globalization of fashion. This process involves the spread of styles, ideas, and products from one region to another, largely facilitated by...

In the competitive landscape of the fashion industry, establishing a strong brand identity is crucial for differentiation and building customer loyalty. A well-defined brand identity communicates your brand's values, aesthetics, and mission, resonating with your target audience. Here...

The fashion industry thrives on creativity and innovation, yet it faces significant challenges in protecting intellectual property (IP). Fast fashion brands often replicate designs from independent designers, raising concerns about IP rights and the mechanisms available to safeguard...

At Ayana Active, we believe activewear should be as dynamic as the women who wear it. Our clothing is thoughtfully designed to empower women of all shapes, sizes, and lifestyles—not just during workouts, but throughout their entire day....

Your workout just got a pep-talk. It’s finally here! Pep-Talk, our debut collection of modest activewear, is available for pre-order now on our website. We are writing to you this week to share everything you need to know...

We are thrilled to be in the midst of our pre-order planning as we gear up for the official launch of Ayana Active this month! The energy is high, the excitement is real, and we want YOU to...