Activewear for Every Woman, Every Day

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At Ayana Active, we believe activewear should be as dynamic as the women who wear it. Our clothing is thoughtfully designed to empower women of all shapes, sizes, and lifestyles—not just during workouts, but throughout their entire day....

Pep-Talk is Here!

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Your workout just got a pep-talk. It’s finally here! Pep-Talk, our debut collection of modest activewear, is available for pre-order now on our website. We are writing to you this week to share everything you need to know...

The Why Behind Ayana Active

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We are thrilled to be in the midst of our pre-order planning as we gear up for the official launch of Ayana Active this month! The energy is high, the excitement is real, and we want YOU to...

Ayana Active Takes the Stage at Modest Fashion Week Abu Dhabi

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We’re proud to announce that Ayana Active is officially headed to Modest Fashion Week in Abu Dhabi, and we’re bringing the full experience with us. From the runway to the showroom floor to a powerful panel conversation, this...

Rent, Wear, Return: Is This the Future of Fashion?

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The rise of rental fashion is transforming the way people think about clothing consumption. With increasing awareness of fashion’s environmental impact, renting clothes offers a promising alternative to fast fashion. As we discussed in last week’s journal, platforms...

The Rise of Thrifting, Upcycling and Renting

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As sustainability becomes a priority for many consumers, the fashion industry is witnessing a shift in spending habits. Thrifting, upcycling and renting clothing are not only reducing waste but also transforming how people approach their wardrobes. Consumers, particularly...

The Reality of Wages in the Fashion Industry

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The fashion industry, a multi-billion-dollar global enterprise, relies on a vast workforce, many of whom work in low-wage environments. Despite its glamorous image, wages for garment workers remain alarmingly low, particularly in developing countries. Garment workers often earn...