With the new year approaching, it’s time to get excited about all of the possibilities 2026 has to offer you! You’ve probably seen lots of posts lately about setting goals and intentions for the new year, and while...

Some people may remember the days when Black Friday meant lining up at their favorite stores at 4 a.m. or pushing through crowded aisles to snag an incredible deal. Nowadays, there’s a clear shift toward a more digital...

As the year comes to a close, we want to share an important update on changes that have impacted the fashion industry as a whole. Earlier this year, new tariff policies were introduced that affected imports from several...

Photo credit: 4Sustainability  Can you imagine a world in which you scan a garment and are able to see its whole life story? Maybe this seems a bit out of the ordinary today, but it may not be...

Yesterday, Ayana Active enjoyed celebrating a very special day.  Every year, on November 13th, is World Kindness Day, a global day to spotlight kindness in everyday life. This monumental day was launched in 1998 by the World Kindness...

The rise of rental fashion is transforming the way people think about clothing consumption. With increasing awareness of fashion’s environmental impact, renting clothes offers a promising alternative to fast fashion. As we discussed in last week’s journal, platforms...

As sustainability becomes a priority for many consumers, the fashion industry is witnessing a shift in spending habits. Thrifting, upcycling and renting clothing are not only reducing waste but also transforming how people approach their wardrobes. Consumers, particularly...